Beacons which became popular back in 2013 when Apple introduced the iBeacon, are Bluetooth powered devices. They promised so many applications and created hype around the business world, that was believed to be the next big technology seeing applications in several industries from retail, movies, security and to the advertising industry. I even wrote a piece about how beacons can be used for smart transportations in developing countries. Beacons opened up a new world for precise indoor tracking, targeted advertisement, customer awareness, better feedback and so much. It was the jewel for every developer and business, especially retails.
The launch of iBeacons and other similar beacon frameworks like the Eddystone from Google gave birth to new technology companies like Estimote. Fast forward to today, beacons have unfortunately not lived up to the hype promised facing stiff challenges regarding regulation, privacy, and others. But this is changing now has beacons are beginning to find a new home in the enterprises “where the money has always been.”
Estimote, one of the early beacon companies has heavily invested in their beacon platform making them one of the major beacon provider in the world. Estimote believes the physical computing will be the future.
Developers of tomorrow will use the physical world as their canvas. The precise location of people and objects will be accessed programmatically and apps will be “installed” on places. To make this happen we are working on an Operating System for the physical world: a software environment where developers will be able to quickly build apps for one location and run the same experience on many.
Estimote is hoping to push the frontier in beacons, internet of things, location tracking with the launch of their new product called the “Estimote LTE Beacon.” Built around emerging IoT technologies (LTE M1 and NB-IoT), BLE and GPS connectivity, these beacons promise the best of both indoor and outdoor tracking.