GPS vs. Beacons vs. Wi-Fi: Three Location Identifier Technologies

In IoT and digital age, location-based services applications are widespread: starting from Google maps to anti-loss devices and not ending with location-based marketing. The most common technologies used for user location identification are: GPS, WiFi and Beacons (a custom BLE profile). Location-based (geofencing) marketing is a new way to enhance the personal experience while shopping. For example if you w ...

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