There are many marketing strategies to choose from but one that can be particularly effective is out-of-home or OOH advertising. This method of advertising uses multiple formats to reach consumers at any point during their time out of their home and can be used to either reach a new audience or bolster a larger campaign. Spending on OOH advertising grew to 901 million in 2021 proving its popularity, so whether you are failing to entice the consumer base you desire or just want to broaden your target market, here are 6 reasons to consider OOH advertising as part of your next marketing strategy.
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More than just billboards and bus stops
Out-of-home has evolved far beyond just billboards and bus stops, it can cover almost anything a potential consumer could lay eyes on when they are out of their home. Interactive screens, posters or live screens utilised in shopping centres, outside leading supermarkets or on a busy high street. The possibilities are almost endless.
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Hard to miss.
OOH is the marketing strategy that never sleeps, and it works because it is always there but never obvious. Consumers can be targeted at any point in either their working or errand-running day. A consumer going to stock up on essentials could see a bus stop poster on the way to the shop, checkout advertising while they are there and then an advert on the side of a bus on their way home.
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Data, Data, Data
Knowing who you want to reach, where you want to reach them and what you want to achieve gives the foundations to begin targeting audiences with precision. By using data, OOH can be used in the inventory items most likely to succeed and give the high-volume impressions desired. The outcomes are measurable too!
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Affordability
The adaptability of OOH also lends itself to affordability. Location, size, and length of display are all influencing factors when it comes to the price of an out-of-home campaign. Because it can be tailored it can also be kept within a budget meaning you don’t have to break the bank to break out into the world.
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Instant Brand Awareness
A picture can say a thousand words. Consumers are bombarded with ads all over television and radio every day and as such the impact of these ads has lessened overtime. OOH reaches people in real-world situations and isn’t as in your face, using a picture on a bus can create an instant buzz with a potential consumer and get them invested in what your business has to offer.
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Accessible for all
Historically, businesses needed to have a relationship with the media owners they wanted to advertise with or at least get into their good graces in order to create and execute an effective OOH campaign. Now with programmes such as Clear Start, businesses are equipped with everything they need and can be assured that their message will meet the intended audience at scale.
These six reasons are just a drop in the ocean of many reasons to consider out-of-home advertising but with the potential reach available for minimum effort, the return on investment could be huge! So, what are you waiting for, start creating today.
